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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy-to-follow guide, you can smoothly complete the process.  We’ll partner on these steps to help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your strategy. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your REALTOR® once you choose one so he or she can adjust your selling price accordingly.

Whether you are transitioning within our market or moving across the country, I can tap into my network to make sure you are well-represented.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.  This price should then be reevaluated the week before your home goes on the market to account for recent activity.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.  Your ideal agent should be able to recommend high-ROI work and connect you with quality tradespeople.

In our market, it is also customary for the seller to get all inspections done upfront for prospective buyers which we’ll include in our full disclosure package.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low and/or has limiting contingencies, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.  I will coach you through and negotiate on your behalf although the final decision on what you’ll accept or counter is up to you.

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Step 6: GET READY TO CLOSE

You have accepted an offer and are now very close to the end of your selling journey.  The lender will have an appraiser come to the property within about a week of the acceptance.  If you haven’t done so already, now is the time to schedule and coordinate your move and house cleaning for the buyer.  You will also want to cancel utilities and other recurring services like lawn or trash.

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Step 7: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. A few days before the closing, you will meet with the escrow company to sign the final paperwork.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path and I’m here to help however I can.

WHAT OUR CLIENTS SAY

Jeff he awesome. And with great experience. He was very fast and he everything together in a couple hours after I reach him and we saw 3 homes the very same day.

— Buyer

WHAT OUR CLIENTS SAY

Jeff was wonderful! Very responsive, and his negotiation skills are great. He got the job done and had the contacts for a team that got the house ready for market.

— Seller

WHAT OUR CLIENTS SAY

Jeff helped us to make a good and successful offer. He was always responsive with our questions. He also helped a lot during the process and he knows well the areas we were looking.

— Anil A.

WHAT OUR CLIENTS SAY

Jeff Lang is very professional and a pleasure to work with. He helped us sell our home quickly and efficiently. I would highly recommend using Jeff Lang for all your real estate needs.

— Seller

WHAT OUR CLIENTS SAY

What Jeff excelled was his ability to win a trust from the seller's agent. He was very professional. Jeff really helped to communicate to the seller's agent how much we liked the house and the neighborhood.

— Buyer

WHAT OUR CLIENTS SAY

I worked with Jeff to purchase a multifamily unit on the peninsula. Jeff was cordial and professional. I was impressed with his responsiveness and analytical skills. He was very easy to work with and negotiated well representing me.

— Jen M.

WHAT OUR CLIENTS SAY

Jeff was great in helping us sell our first home. We moved out of state and Jeff knew our timeline and requirements needed from our sale. He was knowledgeable in local comps, held open houses, and helped negotiate to get us the most money.

— Rob

WHAT OUR CLIENTS SAY

Jeff was a great agent and helped us buy our first house! He knew all of the local agents in Pacifica and even helped us get through a difficult appraisal situation. We recommend him highly. He is a pleasure to work with, a great listener, and our new house is wonderful.

— David R.

WHAT OUR CLIENTS SAY

Jeff was great. Made us both part of the process which was huge for my honey. I recommend Jeff highly. He listened and got us exactly what we wanted in the price range we were seeking. And after the sale, he was very much connected through the process which made it very easy and stress-free.

— Mike

WHAT OUR CLIENTS SAY

Jeff helped my family find a home we love! His process knowledge, responsiveness, and negotiation skills helped us put together a winning offer in this highly competitive environment. He also works closely with an excellent mortgage banker who got us a phenomenal rate and helpless close within 21 days of our offer being accepted.

— Buyer

WHAT OUR CLIENTS SAY

Jeff and his entire team were absolutely fantastic. They made purchasing a home in the SF Bay Area a seamless and rewarding experience. I was never concerned about not being able to reach anyone on the team and always received prompt and detailed answers to my questions. Their knowledge of this market is extremely vast and puts you at ease.

— Buyer

WHAT OUR CLIENTS SAY

I kid you not when I tell you that Jeff helped us diligently for over 4 years to help us find our perfect home. He was always professional, on-time, never pushy, and consistently kept us in the loop. As a long-time Bay Area resident he knows a ton of areas/people/homes and keeps a keen eye on the market. We strongly recommend working with Jeff!

— Matt C.

WHAT OUR CLIENTS SAY

We have worked with Jeff in searching for potential homes. Jeff is very personable, enjoys his work, and has a thorough knowledge of the real estate process. He enjoys getting to know his clients and has a good eye for client's needs. He's straightforward, honest, and committed to his clients. Always felt in good hands knowing Jeff was in our corner.

— Hannah

WHAT OUR CLIENTS SAY

Mr. Jeff Lang is one of the few real estate professionals who cares and elevates his work to the next level. He's attentive and pays attention to details. Our transaction with him was completed without any major problems or issues. Mr. Lang will be recommended to friends and relatives interested in finding real estate properties in the peninsula area.

— Buyer

WHAT OUR CLIENTS SAY

Working with Jeff as our agent was an extremely positive experience. He is knowledgeable, helpful thorough in our home search. He helped to make the process as smooth as possible. On numerous occasions, he was quick to set up viewings of listings at a moment's notice and helped our family find the perfect home. I would highly recommend Jeff's services.

— Buyer

WHAT OUR CLIENTS SAY

We really enjoyed working with Jeff and appreciated his professionalism and support in our home purchase. We were in a sometimes uncomfortable situation because the property we wanted was another agent's pocket listing and that agent wanted dual representation. Jeff was able to smooth that out and in the end, we got exactly the home that we had hoped to find.

— Michael K.

WHAT OUR CLIENTS SAY

Jeff was an absolute pleasure to work with. He was prompt and thoughtful throughout all communications. He offered strategic advice when evaluating properties, locations, and offers. He was incredibly accommodating with COVID protocols and a professional through and through. I will 100% be referring my friends and colleagues to Jeff. Truly a dream to work with!

— Laura R.

WHAT OUR CLIENTS SAY

Mine and my Wife's experience with Jeff was most pleasing. Jeff was on top of new listings that came on the market and was quick to set up viewings for us. His knowledge of the real estate market in our area was very detailed and he handled all our paper work with precise detail. We would use Jeff again and highly recommend him to anyone. Well done Jeff. Thanks.

— Martin & Gin

WHAT OUR CLIENTS SAY

Jeff helped us land our new home in Burlingame. It’s an incredibly challenging and competitive market to break into, and Jeff helped guide us every step of the way. He was a great communicator, always prompt getting us into homes we were interested in, and very proactive in helping us achieve our goals. He also made the process fun, so I can’t recommend him any more highly.

— W. Taylor

WHAT OUR CLIENTS SAY

I worked with Jeff on our first home Hunt and he has been very helpful from day one. The good thing about him is that he doesn't rush you to buy the house like most of the agents do as they are all concerned about their commission than the buyer's dream house. Jeff's patience and thought process are great! and I would recommend him to anyone who is looking to buy their dream house.

— Buyer

WHAT OUR CLIENTS SAY

Jeff and his team were amazing from start to finish; weekly meetings so I knew what what happening at all times throughout the process. I trusted Jeff’s negotiation skills 100% and he worked side by side until closing. I was never surprised by any costs and his expertise with the economy and market allowed me to get a good price for my home. I recommend Jeff and his team 100%.

— Marti S.

WHAT OUR CLIENTS SAY

Jeff is extremely knowledgeable in the Real Estate field. My family trusts him completely. We intend to use Jeff for future transactions especially in the SF bay area. We have dealt with Jeff for the last few years. While we have not purchased or sold any properties with Jeff, we feel extremely confident in his knowledge and abilities. We would not hesitate to consult or use him for any future transactions.

— Tobias D.

WHAT OUR CLIENTS SAY

He and his company are the best. I would definitely use them again. They were the best agents and support staff I have ever had. All the various details were handled with care and thoroughness. They used my advice for a few things, and they knew so much already, I was amazed. I received top dollar for my house. They even had the garage floor covered with a great-looking paint/sealant. It appeared better ...

— Bradley F.

WHAT OUR CLIENTS SAY

I worked with Jeff to buy a condo in South San Francisco. He was very helpful with his knowledge of the various real estate markets on the Peninsula and helped me narrow down which neighborhoods I'd like to live in. As a first-time home purchase, he was very good about breaking down the process and walking me through the various steps. He was also pretty responsive and responded quickly to any messages/q...

— Jason M.

WHAT OUR CLIENTS SAY

Jeff Lang is the best! He advised and advocated for us every step of the way to close on our dream home in the hot SF Bay Area market. When the seller and the bank attempted to delay the transaction for various hiccups, Jeff fiercely negotiated for us and we closed on time. He is extremely knowledgeable, personable and responsive over the phone, text and email. We highly recommend Jeff Lang and are thril...

— Buyer

WHAT OUR CLIENTS SAY

Jeff helped us find the home we were looking for, within our timelines. He is very knowledgeable and every conversation with him had some words of wisdom. The timely insights and recommendations Jeff provided to us throughout the daunting home buying process made us feel comfortable and put us at ease. Jeff is also a superb negotiator and his honesty and integrity resulted in a win-win offer for everyone...

— Neil G.

WHAT OUR CLIENTS SAY

We worked with Jeff buying our first home. Despite being on vacation when we happened on the right house, Jeff was completely effective guiding us through the process and helping us put together a winning offer on a very aggressive timeline. He has always been quick returning emails and calls and was great coordinating with our mortgage broker. Outstanding professionalism, local knowledge, and experience...

— Buyer

WHAT OUR CLIENTS SAY

We chose Jeff because he was calm and walked us through the whole process and didn't have any issues with the wealth of questions and quick requests for going looking at houses. Buying a house is not without its fair share of stress, but with Jeff we had a lot of help and he made sure to keep us on top of things and avoid getting completely stressed out by it. I've already recommended him to a friend of ...

— Buyer

WHAT OUR CLIENTS SAY

Jeff is a consummate real estate professional with a very consultative approach and client-first mentality. He is a trustworthy, knowledgeable agent who is highly responsive and caring. His ability to navigate multiple offer situations that are extremely competitive is his biggest asset. I was very impressed throughout the entire time I worked with Jeff and am more than ecstatic with the property I was a...

— Rahim W.

WHAT OUR CLIENTS SAY

Jeff has been fantastic to work with. He helped us sell our loft in 2012 for a very strong price. He is also currently working with us to find a new home for purchase. He has great knowledge of the local area and has been very responsive in showing us numerous properties in a very competitive market. We feel like he is always acting in our best interest. We are still in the process of looking, but we are...

— Seller

WHAT OUR CLIENTS SAY

I am so lucky to have hired Mr Lang to help me sell my home. His professionalism and expertise on the market today are a plus. I feel that he’s honest and passionate about his work. I felt confident in him and he’s totally reliable. He asked me questions about my home that would suit the right buyers- I appreciated that! Jeff is not only a wonderful realtor, but a genuine good guy. He helped guide me thr...

— Winnie

WHAT OUR CLIENTS SAY

We had such a good experience with Jeff! From day 1, he was incredibly responsive. He gave us great attention and answered all of our questions with calm professionalism. He was proactive about helping us find places in our budget, showing up to open houses, and negotiating on our behalf. We always felt that his counsel was honest and in our best interest. We were able to find a wonderful place to call h...

— Buyer

WHAT OUR CLIENTS SAY

We are so glad we worked with Jeff, especially as first-time home-buyers! He helped us navigate the whole process start to finish, which included answering our many (many) questions. He was always extremely responsive and coordinated many home visits over the course of our 3-month search, which is especially impressive considering how crazy the market is and still not even counting how different things a...

— Dominic B.

WHAT OUR CLIENTS SAY

I contacted Jeff Lang because I heard that he had both a business degree and a law degree. I was looking for someone to represent me in a home search and wanted someone with the highest possible level of professionalism. Jeff lived up to that standard and helped me buy the home of my dreams in a very competitive market on the first bid. As a first-time buyer, I needed someone to walk me through the compl...

— Buyer

WHAT OUR CLIENTS SAY

Jeff provided his expertise as our real estate realtor while buying our home from out of town. He understood our budget, the market (which was very competitive at the time), and the locales (which neighborhoods have good value), and gave us some excellent tactics that were ultimately effective and distinguished us from other bidders. Note that the Bay Area is competitive, so there’s no “sure thing” in th...

— Andrew M.

WHAT OUR CLIENTS SAY

We have had a great experience with Jeff. He helped us buy our new house and is currently working with us to sell our old house. He helped us through the buying process and was always promptly available for any questions we had or help we required, including walking us through the innumerable details involved. For the selling process, Jeff utilizes many different marketing methods, ensuring wide exposure...

— Lexi Y.

WHAT OUR CLIENTS SAY

Jeff is an extremely smart and innovative realtor. He helped us buy low in an upscale neighborhood, and sell our old house in a down market. He came up with innovative ways to dramatically increase visibility on our sell, courting the realtor community through a slightly increased commission, and the general public through Zillow special offers and property highlights. Fantastic property photos and a wal...

— Buyer

WHAT OUR CLIENTS SAY

As first time homebuyers, we were not entirely sure of what to expect with the process. From day one, Jeff clearly walked us through the home buying process, and made himself readily available to answer any of our questions. He was professional, transparent, and highly responsive to our (many) questions. We never felt pushed into something we were not comfortable with, and he kept our best interest in mi...

— Buyer

WHAT OUR CLIENTS SAY

I'd highly recommend Jeff to anyone planning to buy a home in Peninsula, Pacifica, and neighboring areas. His local knowledge is super impressive and he knows the ins and outs of the area! He always responds in a matter of minutes/ few hours and is very prompt to follow up. Jeff can deal with high-pressure- high- tension situations with great poise and composure. Also, he is not the realtor who spoon-fee...

— Karthik V.

WHAT OUR CLIENTS SAY

Jeff Lang was beyond amazing to work with. I had to sell my condo remotely and he helped make the process easier every step of the way. He is wonderful at communication and is on the ball with every detail involved in the process of selling a property. He got me way more money than I had ever expected was possible for this property! Also, he helped with all the long-distance issues I had not being local ...

— Leila

WHAT OUR CLIENTS SAY

Jeff handled the sale of a vacant lot for us that we had tried to sell two prior times with another realtor with no luck. Jeff met us at the lot and had already prepared a custom slide show on how he would handle the sale, what marketing tools he would use, and had already reserved a custom website name for the property that was very different from the names we had seen other realtors use. The site name ...

— Rich D.

WHAT OUR CLIENTS SAY

Jeff was patient with me and my purchase. He obviously has extensive experience. He helped me negotiate with the an aggressive offer in a crazy competitive sellers market back in 2015. He knew how to break through what seemed like insurmountable odds to me. Now when I need to sell and relocate, choosing Jeff again is the natural and obvious best choice. I have no regret and highly recommend him on all as...

— Buyer

WHAT OUR CLIENTS SAY

Jeff really made the difference. My wife and I worked with Jeff to purchase a new home. At the time, there was not a lot of inventory on the market and the good houses were not on the market for long. We came across a house that just came on the market and we loved it. Jeff's quick action got our offer in first and accepted. Shortly after our offer was accepted, the listing agent received 10 other offers...

— Buyer

WHAT OUR CLIENTS SAY

Was introduced to Jeff Lang by a letter he wrote representing a buyer that was looking for a place that would accommodate a small dog. My place was a good choice because I bought it for the same reason and I was looking to sell it. From the first moment that I spoke with Jeff, I knew I was in good hands. He's knowledgeable, professional, dedicated, and determined to get you what you want. He got me top d...

— Seller

WHAT OUR CLIENTS SAY

Jeff Lang helped sell our home in the San Francisco Bay Area during a very difficult time in the market. We were immediately impressed by Jeff's professionalism, organizational skills, energy, and upbeat personality. He also "thought outside the box" with regard to the marketing of the home, maximizing the utility of internet sites. When I left a message on his cell phone, he would return a call within 4...

— Seller

WHAT OUR CLIENTS SAY

Jeff is a great realtor. Couldn't have gotten our house without him. Worked with another realtor when trying to buy our house and we just couldn't get anywhere with her. Jeff came in and took over the negotiations, was able to navigate in an extremely tough situation, and landed us the house at a great price too. Couldn't be happier. The best thing was that we didn't have to worry or wonder - he took car...

— Fiona W.

WHAT OUR CLIENTS SAY

Jeff is a great realtor. Couldn't have gotten our house without him. Worked with another realtor when trying to buy our house and we just couldn't get anywhere with her. Jeff came in and took over the negotiations, was able to navigate in an extremely tough situation, and landed us the house at a great price too. Couldn't be happier. The best thing was that we didn't have to worry or wonder - he took car...

— Buyer

WHAT OUR CLIENTS SAY

I had benefited greatly from his kindness and help although our house was moved out of the market because of personal reasons. When our house was on the market, he and his team effectively organized private showings and open houses and advertised on the internet made google searches identified thousands of sites, and successfully made our house thousands of property impressions. Even as my family went ab...

— Winnie W.

WHAT OUR CLIENTS SAY

Jeff is an imaginative solution generator. For that, he taps extensive knowledge from vast sources over his career. He patiently listens and synthesizes needs and wants to do what is right for the client. Supportive, informative, and courteous. He understands and proactively drives and responds to the dynamics of buyers and sellers and the real estate market. In short, he plays well with everyone. What's...

— Susan W.

WHAT OUR CLIENTS SAY

Jeff was an amazing agent to have on our side. He was knowledgeable about the areas and available for our requests at all times of the day, he recommended a super-responsive lender and worked to get us everything we needed for every house we went for. This enabled us to keep up with the crazy intense market in Jan 2022 while working at our intense jobs! He even went so far as to write a more complex offe...

— Diana S.

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Free Consultation

If you're looking for a reliable real estate advisor in California, consider contacting Jeff Lang. He offers a free consultation to discuss your real estate goals and help you achieve them using his vast experience in the field.