Leave a Message

Thank you for your message. We will be in touch with you shortly.

Behind the Scenes of Real Estate: The Multifaceted Role of a High-Quality Agent

Jeff Lang August 14, 2023

Exposing the truth about what a top-notch agent does all day.
Today, I’m here to talk about what a real estate agent truly does. A lot of people think that real estate agents just cash in checks and hang out on the golf course. However, that’s not accurate, so I’m going to tell you what a day in the life of an agent is truly like. 
A good way to show you this is by telling you about what happened when I was at my client’s house the other day. In San Fransisco, the disclosure package needs to be ready for buyers before you put a house on the market, and that needs to include all of the inspections. 
“If you want top dollar, you need to work with someone who will put in the time and effort.”
Therefore, in one day, I was dealing with the home, roof, pest, and sewer lateral inspectors. I was also coordinating with the person who was repairing their air conditioning unit, then consulting and negotiating with the stager to see what they would do for the final product. Then I worked on hiring a professional photographer and scheduling them. Then their moving pod got picked up! Needless to say, there was a lot going on. 
This shows that a lot goes into the back story of properly putting a house on the market. This is especially true when you’re trying to paint the house in the best possible light to get the most money for the seller. Some agents will just list a home on the MLS and hope for the best. However, if you want top dollar, you need to work with someone who will put in the time and effort. 
Agents can also tell you what your house is worth. If you want to see my map of our local area and what houses are worth in each neighborhood, click this link. Call or email me if you have questions about any of this, and I look forward to talking with you soon.

Jeff Lang

Jeff Lang


About The Author

Jeff Lang's career in real estate is a testament to his strategic, growth-oriented mindset and his dedication to helping clients navigate the unique landscapes of San Mateo County. With his focus on areas from Burlingame to San Carlos and Pacifica since 2011, Jeff has become an invaluable asset to those seeking the perfect balance of urban and suburban life. His appreciation for the county's temperate weather and easy access to a plethora of outdoor activities resonates deeply with his clientele, who seek both the vibrancy of urban living and the tranquility of suburban spaces.

Beginning his journey in commercial real estate in San Francisco in 1997 and later transitioning to residential real estate in La Jolla, Jeff has honed a deep understanding of the industry. Known for his professional, caring, and patient approach, he brings a results-oriented and responsive attitude to every transaction. Jeff's unique strength lies in his ability to outperform competitors by leveraging his extensive experience and education.

Jeff leverages his education having received his JD and an MBA, alongside numerous real estate certifications including Master Certified Negotiations Expert and Certified Luxury Home Marketing Specialist, enabling him to devise winning strategies for each transaction. His approach not only ensures success but also puts his clients at ease, earning their trust and loyalty.

Outside of real estate, Jeff's life is as dynamic and multifaceted as his professional pursuits. His hobbies range from trail running and hiking with his dog to playing golf, tennis, and pickleball, and he's an enthusiastic Peloton user. A proud graduate of law school at the age of 42 and an Ironman triathlon finisher, Jeff's achievements speak to his determination and commitment. These qualities, combined with his professional expertise, make him an exceptional choice for buyers, sellers, and investors—especially in the $2m+ range—who are looking for more than just a transaction but a partnership with a seasoned expert who will turn them into raving fans.

In his over two decades in real estate, Jeff is most proud of partnering with his clients to build the life of their dreams. It helps that Jeff is a negotiations shark, having competed nationally as president of the negotiations team in law school and as a Master Certified Negotiation Expert (MCNE). His MBA and JD also give him and his clients a competitive advantage in every transaction, leading to his listings selling for 4.8% more than the average San Mateo County agent and offers getting accepted 6x more frequently.

If you are looking for an agent who will take on your goal as their own and be relentless in their pursuit of achieving that goal, then you want Jeff as your partner. He’s completed five marathons, including one in Antarctica, and dozens of triathlons, including an Ironman. His passion for taking on a challenge and grinding away to craft creative solutions is unparalleled. Jeff has a natural talent for putting things in perspective, keeping your eye on the prize, and clarifying the strategy to provide opportunities for success in your transaction.

A few of Jeff’s other certifications include NAR’s ePro for advanced digital marketing and NAR’s Green Designations for sustainability in real estate, Pricing Strategy Advisor (PSA) certification, Keller Williams’ BOLD program, and Tony Robbins’ Mastery University. He is also a member of the Institute for Luxury Marketing. These help him and his clients outpace the competition by selling at a higher price and getting offers accepted more often. This track record and partnership continue to provide repeat and referral business, the basis for his growing business.

Reach out to Jeff for a free consultation to discuss your real estate goals. He would be happy to make your goals his and utilize his extensive experience to make it happen.


 Recent Blog Posts


Free Consultation

If you're looking for a reliable real estate advisor in California, consider contacting Jeff Lang. He offers a free consultation to discuss your real estate goals and help you achieve them using his vast experience in the field.