How To Find More Success When Selling Your Home

Jeff Lang January 19, 2023

There are four things that any agent you consider should value.
Do you know why some agents can sell homes quickly and at much higher prices? Separately, would you like the chance to win $10,000 and improve your wealth-building skills? Today, I’m here to address both points.
First of all, not all agents are created equal. Even in the hot market of the last few years, although everyone’s home sold, few got top dollar for their seller. In today’s market, which has changed significantly, hiring a professional with a good track record is even more essential if you want your home to sell for the most money.
Less experienced sellers are often more interested in finding the cheapest agent instead of the one who will put more money in their pockets after expenses. As you can see in this flipbook, there are key elements that my team and I excel at, and our results speak for themselves. These are the things any agent you consider should value:
1. Proper preparation of the house. This includes everything from projects to staging. We can manage all of that and tap into our vendor network.
2. High-end and expansive marketing. This should be designed to attract buyers from a multitude of sources.
“Hiring a professional with a good track record is essential if you want your home to sell for the most money.”
3. Strategic pricing in today’s market. It’s important to look at recent sales, but even more than that, you need to look at active listings to see the competition that your buyers are comparing your home to. As the market depreciates, you need to be proactive about your pricing.
4. Negotiations. I was a competitive negotiator in law school and have gotten advanced certifications, both of which have proven to be an advantage for my clients. Also, I was recently certified by a program called 72SOLD. You may have started to see their national TV ads. This program focuses on buyer psychology and is positioned to get even better results.
Moving on, I promised you a chance to win $10,000. To do this, start by signing up for the free Wealth Series. There will be 16 podcasts that drop twice a week, and there’s homework to go along with them. If you do the homework, you’ll be entered to win the $10,000 prize. Plus, you can join me on my Saturday calls where we’ll discuss the latest episodes.
Know that I’m here to discuss any real estate questions and needs that you have. Call or email me anytime. I look forward to talking with you.

Jeff Lang

Jeff Lang


About The Author

Jeff Lang's career in real estate is a testament to his strategic, growth-oriented mindset and his dedication to helping clients navigate the unique landscapes of San Mateo County. With his focus on areas from Burlingame to San Carlos and Pacifica since 2011, Jeff has become an invaluable asset to those seeking the perfect balance of urban and suburban life. His appreciation for the county's temperate weather and easy access to a plethora of outdoor activities resonates deeply with his clientele, who seek both the vibrancy of urban living and the tranquility of suburban spaces.

Beginning his journey in commercial real estate in San Francisco in 1997 and later transitioning to residential real estate in La Jolla, Jeff has honed a deep understanding of the industry. Known for his professional, caring, and patient approach, he brings a results-oriented and responsive attitude to every transaction. Jeff's unique strength lies in his ability to outperform competitors by leveraging his extensive experience and education.

Jeff leverages his education having received his JD and an MBA, alongside numerous real estate certifications including Master Certified Negotiations Expert and Certified Luxury Home Marketing Specialist, enabling him to devise winning strategies for each transaction. His approach not only ensures success but also puts his clients at ease, earning their trust and loyalty.

Outside of real estate, Jeff's life is as dynamic and multifaceted as his professional pursuits. His hobbies range from trail running and hiking with his dog to playing golf, tennis, and pickleball, and he's an enthusiastic Peloton user. A proud graduate of law school at the age of 42 and an Ironman triathlon finisher, Jeff's achievements speak to his determination and commitment. These qualities, combined with his professional expertise, make him an exceptional choice for buyers, sellers, and investors—especially in the $2m+ range—who are looking for more than just a transaction but a partnership with a seasoned expert who will turn them into raving fans.

In his over two decades in real estate, Jeff is most proud of partnering with his clients to build the life of their dreams. It helps that Jeff is a negotiations shark, having competed nationally as president of the negotiations team in law school and as a Master Certified Negotiation Expert (MCNE). His MBA and JD also give him and his clients a competitive advantage in every transaction, leading to his listings selling for 4.8% more than the average San Mateo County agent and offers getting accepted 6x more frequently.

If you are looking for an agent who will take on your goal as their own and be relentless in their pursuit of achieving that goal, then you want Jeff as your partner. He’s completed five marathons, including one in Antarctica, and dozens of triathlons, including an Ironman. His passion for taking on a challenge and grinding away to craft creative solutions is unparalleled. Jeff has a natural talent for putting things in perspective, keeping your eye on the prize, and clarifying the strategy to provide opportunities for success in your transaction.

A few of Jeff’s other certifications include NAR’s ePro for advanced digital marketing and NAR’s Green Designations for sustainability in real estate, Pricing Strategy Advisor (PSA) certification, Keller Williams’ BOLD program, and Tony Robbins’ Mastery University. He is also a member of the Institute for Luxury Marketing. These help him and his clients outpace the competition by selling at a higher price and getting offers accepted more often. This track record and partnership continue to provide repeat and referral business, the basis for his growing business.

Reach out to Jeff for a free consultation to discuss your real estate goals. He would be happy to make your goals his and utilize his extensive experience to make it happen.


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If you're looking for a reliable real estate advisor in California, consider contacting Jeff Lang. He offers a free consultation to discuss your real estate goals and help you achieve them using his vast experience in the field.