New Strategies to Help Buyers and Sellers

Jeff Lang March 30, 2023

I want to share what I learned at a recent real estate conference.
Today I want to talk about two things. First, I’ll discuss when it’s a good time to buy or sell a property. Second, I’ll recommend a book I think you’ll find enjoyable and motivational.
Recently, I attended a real estate conference and was inspired by both real estate and non-real estate professionals. I learned new strategies to help buyers, sellers, and investors in this market. One of the highlights of the conference was listening to Goldman Sachs. The main takeaway was that it’s impossible to time the market accurately.
Goldman Sachs, along with other predictors of the economy and real estate market, have made predictions that turned out to be different from the previous ones. Therefore, when it’s the right time to buy or sell a property, just do it. Don’t wait for the perfect moment because it may never come. As a seller, I would normally say the same thing.
“It’s impossible to time the market accurately.”
However, one strategy we are using now is to help clients keep their property if they are lucky enough to have a 3% loan. We suggest finding a way to turn it into an investment property and then purchasing a new primary residence. Whether you’re looking for a bigger place or looking to downsize, we can talk through how to make this happen.
Now, let’s talk about the book recommendation. I recently read “Unreasonable Hospitality,” and I think you’ll enjoy it too. It’s a motivational book that encourages readers to look at life differently. The author, Will Guidara, shares his personal experiences in the restaurant industry and how he uses hospitality to create successful businesses.
If you have any questions, don’t hesitate to reach out by phone or email. I look forward to hearing from you.

Jeff Lang

Jeff Lang


About The Author

Jeff Lang's career in real estate is a testament to his strategic, growth-oriented mindset and his dedication to helping clients navigate the unique landscapes of San Mateo County. With his focus on areas from Burlingame to San Carlos and Pacifica since 2011, Jeff has become an invaluable asset to those seeking the perfect balance of urban and suburban life. His appreciation for the county's temperate weather and easy access to a plethora of outdoor activities resonates deeply with his clientele, who seek both the vibrancy of urban living and the tranquility of suburban spaces.

Beginning his journey in commercial real estate in San Francisco in 1997 and later transitioning to residential real estate in La Jolla, Jeff has honed a deep understanding of the industry. Known for his professional, caring, and patient approach, he brings a results-oriented and responsive attitude to every transaction. Jeff's unique strength lies in his ability to outperform competitors by leveraging his extensive experience and education.

Jeff leverages his education having received his JD and an MBA, alongside numerous real estate certifications including Master Certified Negotiations Expert and Certified Luxury Home Marketing Specialist, enabling him to devise winning strategies for each transaction. His approach not only ensures success but also puts his clients at ease, earning their trust and loyalty.

Outside of real estate, Jeff's life is as dynamic and multifaceted as his professional pursuits. His hobbies range from trail running and hiking with his dog to playing golf, tennis, and pickleball, and he's an enthusiastic Peloton user. A proud graduate of law school at the age of 42 and an Ironman triathlon finisher, Jeff's achievements speak to his determination and commitment. These qualities, combined with his professional expertise, make him an exceptional choice for buyers, sellers, and investors—especially in the $2m+ range—who are looking for more than just a transaction but a partnership with a seasoned expert who will turn them into raving fans.

In his over two decades in real estate, Jeff is most proud of partnering with his clients to build the life of their dreams. It helps that Jeff is a negotiations shark, having competed nationally as president of the negotiations team in law school and as a Master Certified Negotiation Expert (MCNE). His MBA and JD also give him and his clients a competitive advantage in every transaction, leading to his listings selling for 4.8% more than the average San Mateo County agent and offers getting accepted 6x more frequently.

If you are looking for an agent who will take on your goal as their own and be relentless in their pursuit of achieving that goal, then you want Jeff as your partner. He’s completed five marathons, including one in Antarctica, and dozens of triathlons, including an Ironman. His passion for taking on a challenge and grinding away to craft creative solutions is unparalleled. Jeff has a natural talent for putting things in perspective, keeping your eye on the prize, and clarifying the strategy to provide opportunities for success in your transaction.

A few of Jeff’s other certifications include NAR’s ePro for advanced digital marketing and NAR’s Green Designations for sustainability in real estate, Pricing Strategy Advisor (PSA) certification, Keller Williams’ BOLD program, and Tony Robbins’ Mastery University. He is also a member of the Institute for Luxury Marketing. These help him and his clients outpace the competition by selling at a higher price and getting offers accepted more often. This track record and partnership continue to provide repeat and referral business, the basis for his growing business.

Reach out to Jeff for a free consultation to discuss your real estate goals. He would be happy to make your goals his and utilize his extensive experience to make it happen.


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If you're looking for a reliable real estate advisor in California, consider contacting Jeff Lang. He offers a free consultation to discuss your real estate goals and help you achieve them using his vast experience in the field.