Ultimate Guide to Selling Your House

Jeff Lang December 7, 2023

Welcome to the enchanting city of Burlingame, CA, a city renowned for its picturesque streets adorned with historic homes, tree-lined avenues, and an atmosphere with timeless elegance. If you're considering selling your home in Burlingame, you've come to the right place. This guide will unravel the secrets and share the strategies for a streamlined, top-dollar sale in this beautiful city.

Working with a Trusted Real Estate Agent

A seasoned real estate agent can be your greatest ally if you’re aiming for a successful sale. You want to team up with an agent with a proven track record in your market who understands your goals and communicates effectively. A skilled agent brings negotiation expertise and market insight to the table, helping streamline the entire transaction. By working with Jeff Lang, you can expect nothing short of excellence.

Preparation: Setting the Stage

Curb Appeal: Creating a Welcoming First Impression
First impressions matter, especially in real estate. Boost your home's curb appeal by tidying up the front yard, painting the front door, and adding potted plants for a pop of color. A well-maintained exterior sets the stage for a positive experience for potential buyers.
Decluttering and Depersonalizing
Buyers need to envision themselves in your home, which can be challenging with personal items scattered everywhere. Declutter each room, depersonalize the home by removing family photos, and create a blank canvas for buyers to project their dreams onto. The goal is to create a welcoming, warm, neutral space that buyers connect with.
Minor Repairs and Upgrades
Addressing minor repairs and making subtle upgrades can significantly enhance your home's value and allure. Fix leaky faucets, squeaky doors, and chipped paint. Consider upgrading kitchen hardware or bathroom fixtures for a modern touch. Your agent may suggest updates that will make a considerable difference at the closing table.
Home and Pest Inspections
In the Burlingame market, getting an inspection after signing a listing agreement can save you from surprises down the road. During this process, a licensed inspector will assess various components of the home, ensuring that all systems are working as expected. If any issues are revealed, you’ll have the chance to address them before publicly putting the home on the market, giving you more control over negotiations and boosting buyer confidence.

Pricing Your Home Correctly

When selling your home in Burlingame, pricing your property correctly is both an art and a science. Your agent is up-to-date on market realities and knows how to evaluate recent sales in your neighborhood, the current market trends, and the unique features of your property to find a competitive and accurate price point. Striking the right balance will attract serious buyers without undervaluing your investment.

Showtime: Presenting Your Burlingame Home to Potential Buyers

Hosting Open Houses
Open houses are your home's moment in the spotlight. Collaborate with your agent to schedule open houses that showcase your home's elegance. Before the open house, ensure your home is spotless. Remove personal items and open up the curtains for natural light. Consider adding subtle touches like fresh flowers and creating a warm ambiance to make your home memorable without overdoing it.

Leave the open house to your agent’s expertise; they will schedule and host the event so that buyers can take a closer look at the property and have their questions answered by a professional.
Online Presence
In a tech-savvy city like Burlingame, an impactful online presence is non-negotiable. Your agent will ensure your listing is featured on popular real estate websites, accompanied by high-quality photos and a compelling description. Social media can also be a powerful tool for reaching a broader audience.
Effective Marketing Materials
It’s essential to create effective marketing materials that tell the intriguing story of your home. Professionally designed brochures, virtual tours, and digital presentations can leave a lasting impression on potential buyers. Highlight key features, such as a renovated kitchen, a spacious backyard, or proximity to the city’s amenities.

Invest in professional photography and possibly staging to showcase your home in its best light. High-quality images capture attention online and entice potential buyers to click for more information and schedule a viewing. Embrace technology by offering virtual tours and 3D walkthroughs. This allows buyers to explore your home remotely, increasing the likelihood of serious inquiries.

Navigating Offers and Counteroffers

Once the offers start rolling in, it’s time to carefully review each one with your real estate agent. When evaluating offers, consider not only the purchase price but also contingencies, financing terms, and the proposed closing timeline. Don't hesitate to counteroffer if necessary — your agent will guide you through the process.
Navigating the Closing Process
As the closing day approaches, you'll need to finalize essential paperwork. This includes signing the deed, transferring utilities, and ensuring all necessary documents are in order. Your real estate agent and escrow officer will guide you through this process. A few days before the close of escrow, you will meet with escrow to sign the final paperwork. Once recorded, ownership of the property will officially transfer to the buyer. Celebrate this milestone and be prepared to hand over keys, garage door openers, and any relevant documents.

Selling your house involves a combination of preparation, strategic marketing, and effective negotiation. With an expert by your side, you’ll be ready for a successful transaction. Team up with trusted agent Jeff Lang today.

Jeff Lang

Jeff Lang


About The Author

Jeff Lang's career in real estate is a testament to his strategic, growth-oriented mindset and his dedication to helping clients navigate the unique landscapes of San Mateo County. With his focus on areas from Burlingame to San Carlos and Pacifica since 2011, Jeff has become an invaluable asset to those seeking the perfect balance of urban and suburban life. His appreciation for the county's temperate weather and easy access to a plethora of outdoor activities resonates deeply with his clientele, who seek both the vibrancy of urban living and the tranquility of suburban spaces.

Beginning his journey in commercial real estate in San Francisco in 1997 and later transitioning to residential real estate in La Jolla, Jeff has honed a deep understanding of the industry. Known for his professional, caring, and patient approach, he brings a results-oriented and responsive attitude to every transaction. Jeff's unique strength lies in his ability to outperform competitors by leveraging his extensive experience and education.

Jeff leverages his education having received his JD and an MBA, alongside numerous real estate certifications including Master Certified Negotiations Expert and Certified Luxury Home Marketing Specialist, enabling him to devise winning strategies for each transaction. His approach not only ensures success but also puts his clients at ease, earning their trust and loyalty.

Outside of real estate, Jeff's life is as dynamic and multifaceted as his professional pursuits. His hobbies range from trail running and hiking with his dog to playing golf, tennis, and pickleball, and he's an enthusiastic Peloton user. A proud graduate of law school at the age of 42 and an Ironman triathlon finisher, Jeff's achievements speak to his determination and commitment. These qualities, combined with his professional expertise, make him an exceptional choice for buyers, sellers, and investors—especially in the $2m+ range—who are looking for more than just a transaction but a partnership with a seasoned expert who will turn them into raving fans.

In his over two decades in real estate, Jeff is most proud of partnering with his clients to build the life of their dreams. It helps that Jeff is a negotiations shark, having competed nationally as president of the negotiations team in law school and as a Master Certified Negotiation Expert (MCNE). His MBA and JD also give him and his clients a competitive advantage in every transaction, leading to his listings selling for 4.8% more than the average San Mateo County agent and offers getting accepted 6x more frequently.

If you are looking for an agent who will take on your goal as their own and be relentless in their pursuit of achieving that goal, then you want Jeff as your partner. He’s completed five marathons, including one in Antarctica, and dozens of triathlons, including an Ironman. His passion for taking on a challenge and grinding away to craft creative solutions is unparalleled. Jeff has a natural talent for putting things in perspective, keeping your eye on the prize, and clarifying the strategy to provide opportunities for success in your transaction.

A few of Jeff’s other certifications include NAR’s ePro for advanced digital marketing and NAR’s Green Designations for sustainability in real estate, Pricing Strategy Advisor (PSA) certification, Keller Williams’ BOLD program, and Tony Robbins’ Mastery University. He is also a member of the Institute for Luxury Marketing. These help him and his clients outpace the competition by selling at a higher price and getting offers accepted more often. This track record and partnership continue to provide repeat and referral business, the basis for his growing business.

Reach out to Jeff for a free consultation to discuss your real estate goals. He would be happy to make your goals his and utilize his extensive experience to make it happen.


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If you're looking for a reliable real estate advisor in California, consider contacting Jeff Lang. He offers a free consultation to discuss your real estate goals and help you achieve them using his vast experience in the field.