Your Real Estate Investment Guide: Strategies for Financial Success

Jeff Lang June 11, 2023

Three avenues you can take to make money with real estate investing.
Investing in real estate is an exciting avenue for making money, and today I’m diving into some proven strategies to help you maximize your earnings. Here are three primary methods for generating wealth in real estate:
1. Buying and holding property. This traditional approach involves purchasing properties with the intention of holding onto them for an extended period. Real estate appreciates over time, providing a solid return on investment. Many of my team members and I employ this strategy with our primary residences, benefiting from long-term value growth.
2. Adding value. This typically involves buying a fixer-upper, renovating and upgrading it, and then selling it at a higher price. However, in the current market conditions, an alternative way to add value is by incorporating an accessory dwelling. This extra living space can serve as an additional source of income through rentals or provide accommodation for family members. Before proceeding with this strategy, be sure to check your local laws and regulations.
“Consider strategies that will help you build long-term wealth.”
3. Short- or long-term rentals. Short-term rentals, such as Airbnb properties, offer the potential for high returns, especially in popular tourist destinations. However, it’s crucial to understand and adhere to local laws before entering the short-term rental market. On the other hand, long-term rentals provide a more stable and consistent income flow, making them a reliable investment option.
Once you’ve earned profits from your real estate investments, it’s essential to consider strategies for long-term wealth creation. While many choose to cash out and enjoy their earnings, there are alternative methods that can help you defer taxes and build on your success. One such method is utilizing a 1031 exchange or a Delaware Statutory Trust (DST) to roll your profits into another property. These vehicles allow you to defer capital gains taxes, enabling your wealth to grow further. Stay tuned for more in-depth information on these strategies in the future.
If you’re interested in discussing your real estate goals further, feel free to book an appointment for a Zoom call by clicking here. You can also call or email me anytime. I would be honored to help you, and look forward to talking with you soon!

Jeff Lang

Jeff Lang


About The Author

Jeff Lang's career in real estate is a testament to his strategic, growth-oriented mindset and his dedication to helping clients navigate the unique landscapes of San Mateo County. With his focus on areas from Burlingame to San Carlos and Pacifica since 2011, Jeff has become an invaluable asset to those seeking the perfect balance of urban and suburban life. His appreciation for the county's temperate weather and easy access to a plethora of outdoor activities resonates deeply with his clientele, who seek both the vibrancy of urban living and the tranquility of suburban spaces.

Beginning his journey in commercial real estate in San Francisco in 1997 and later transitioning to residential real estate in La Jolla, Jeff has honed a deep understanding of the industry. Known for his professional, caring, and patient approach, he brings a results-oriented and responsive attitude to every transaction. Jeff's unique strength lies in his ability to outperform competitors by leveraging his extensive experience and education.

Jeff leverages his education having received his JD and an MBA, alongside numerous real estate certifications including Master Certified Negotiations Expert and Certified Luxury Home Marketing Specialist, enabling him to devise winning strategies for each transaction. His approach not only ensures success but also puts his clients at ease, earning their trust and loyalty.

Outside of real estate, Jeff's life is as dynamic and multifaceted as his professional pursuits. His hobbies range from trail running and hiking with his dog to playing golf, tennis, and pickleball, and he's an enthusiastic Peloton user. A proud graduate of law school at the age of 42 and an Ironman triathlon finisher, Jeff's achievements speak to his determination and commitment. These qualities, combined with his professional expertise, make him an exceptional choice for buyers, sellers, and investors—especially in the $2m+ range—who are looking for more than just a transaction but a partnership with a seasoned expert who will turn them into raving fans.

In his over two decades in real estate, Jeff is most proud of partnering with his clients to build the life of their dreams. It helps that Jeff is a negotiations shark, having competed nationally as president of the negotiations team in law school and as a Master Certified Negotiation Expert (MCNE). His MBA and JD also give him and his clients a competitive advantage in every transaction, leading to his listings selling for 4.8% more than the average San Mateo County agent and offers getting accepted 6x more frequently.

If you are looking for an agent who will take on your goal as their own and be relentless in their pursuit of achieving that goal, then you want Jeff as your partner. He’s completed five marathons, including one in Antarctica, and dozens of triathlons, including an Ironman. His passion for taking on a challenge and grinding away to craft creative solutions is unparalleled. Jeff has a natural talent for putting things in perspective, keeping your eye on the prize, and clarifying the strategy to provide opportunities for success in your transaction.

A few of Jeff’s other certifications include NAR’s ePro for advanced digital marketing and NAR’s Green Designations for sustainability in real estate, Pricing Strategy Advisor (PSA) certification, Keller Williams’ BOLD program, and Tony Robbins’ Mastery University. He is also a member of the Institute for Luxury Marketing. These help him and his clients outpace the competition by selling at a higher price and getting offers accepted more often. This track record and partnership continue to provide repeat and referral business, the basis for his growing business.

Reach out to Jeff for a free consultation to discuss your real estate goals. He would be happy to make your goals his and utilize his extensive experience to make it happen.


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If you're looking for a reliable real estate advisor in California, consider contacting Jeff Lang. He offers a free consultation to discuss your real estate goals and help you achieve them using his vast experience in the field.