How to Win in Real Estate in 2024

MLS PAGE Jeff Lang November 29, 2023

Find out what the best course of action is for buying and selling in 2024.

In the dynamic world of real estate, the current market presents a unique dichotomy, offering both feast and famine scenarios. Today, let's delve into the strategic positioning that can turn this market volatility into a lucrative opportunity for both buyers and sellers.

For sellers, the key lies in standing out from the crowd. Last week, we discussed the importance of maximizing value by gaining a competitive advantage when putting your home on the market. Capitalizing on moments when others hesitate and creating exclusive viewings for motivated buyers during periods of low market activity can significantly enhance your selling prospects.

"The current market presents a unique dichotomy."

Moreover, high-quality properties priced correctly, professionally marketed, and expertly staged continue to command attention and secure impressive deals. Just recently, I encountered a remarkable case—a $4 million property in a seemingly dormant market drew nine offers and sold for over half a million dollars above the asking price. The success of this well-priced property in a desirable neighborhood highlights the potential for sellers to tap into pent-up demand and secure exceptional returns.

As the year comes to a close, many have checked out of the market for million-dollar properties, creating a strategic advantage for those still in the game. On the buyer's side, the key is to recognize the opportunities presented by motivated sellers entering the market in late 2023 or early 2024. Crafting a compelling offer, guided by expert advice, can set you apart and capture the attention of sellers. Additionally, with interest rates experiencing a decline, there's an advantageous window to leverage favorable financing options and explore creative programs that make homeownership more accessible than ever.

Whether you're a seller aiming for a competitive edge or a buyer looking to seize opportunities, I'm here to assist you. Reach out by phone or email, and together, we can navigate the nuances of the current real estate landscape and develop creative strategies tailored to your unique situation.

Jeff Lang

Jeff Lang


About The Author

Jeff Lang's career in real estate is a testament to his strategic, growth-oriented mindset and his dedication to helping clients navigate the unique landscapes of San Mateo County. With his focus on areas from Burlingame to San Carlos and Pacifica since 2011, Jeff has become an invaluable asset to those seeking the perfect balance of urban and suburban life. His appreciation for the county's temperate weather and easy access to a plethora of outdoor activities resonates deeply with his clientele, who seek both the vibrancy of urban living and the tranquility of suburban spaces.

Beginning his journey in commercial real estate in San Francisco in 1997 and later transitioning to residential real estate in La Jolla, Jeff has honed a deep understanding of the industry. Known for his professional, caring, and patient approach, he brings a results-oriented and responsive attitude to every transaction. Jeff's unique strength lies in his ability to outperform competitors by leveraging his extensive experience and education.

Jeff leverages his education having received his JD and an MBA, alongside numerous real estate certifications including Master Certified Negotiations Expert and Certified Luxury Home Marketing Specialist, enabling him to devise winning strategies for each transaction. His approach not only ensures success but also puts his clients at ease, earning their trust and loyalty.

Outside of real estate, Jeff's life is as dynamic and multifaceted as his professional pursuits. His hobbies range from trail running and hiking with his dog to playing golf, tennis, and pickleball, and he's an enthusiastic Peloton user. A proud graduate of law school at the age of 42 and an Ironman triathlon finisher, Jeff's achievements speak to his determination and commitment. These qualities, combined with his professional expertise, make him an exceptional choice for buyers, sellers, and investors—especially in the $2m+ range—who are looking for more than just a transaction but a partnership with a seasoned expert who will turn them into raving fans.

In his over two decades in real estate, Jeff is most proud of partnering with his clients to build the life of their dreams. It helps that Jeff is a negotiations shark, having competed nationally as president of the negotiations team in law school and as a Master Certified Negotiation Expert (MCNE). His MBA and JD also give him and his clients a competitive advantage in every transaction, leading to his listings selling for 4.8% more than the average San Mateo County agent and offers getting accepted 6x more frequently.

If you are looking for an agent who will take on your goal as their own and be relentless in their pursuit of achieving that goal, then you want Jeff as your partner. He’s completed five marathons, including one in Antarctica, and dozens of triathlons, including an Ironman. His passion for taking on a challenge and grinding away to craft creative solutions is unparalleled. Jeff has a natural talent for putting things in perspective, keeping your eye on the prize, and clarifying the strategy to provide opportunities for success in your transaction.

A few of Jeff’s other certifications include NAR’s ePro for advanced digital marketing and NAR’s Green Designations for sustainability in real estate, Pricing Strategy Advisor (PSA) certification, Keller Williams’ BOLD program, and Tony Robbins’ Mastery University. He is also a member of the Institute for Luxury Marketing. These help him and his clients outpace the competition by selling at a higher price and getting offers accepted more often. This track record and partnership continue to provide repeat and referral business, the basis for his growing business.

Reach out to Jeff for a free consultation to discuss your real estate goals. He would be happy to make your goals his and utilize his extensive experience to make it happen.


 Recent Blog Posts


Free Consultation

If you're looking for a reliable real estate advisor in California, consider contacting Jeff Lang. He offers a free consultation to discuss your real estate goals and help you achieve them using his vast experience in the field.